A practical lab · about 18 minutes
Interactive learning lab
Building & shipping · guide 1 of 6
The customer evidence field lab
0/7 core signals
Saved only on this device
Validation lab · BriefingScene 1 / 8
Memory is evidence. Imagination is politeness.
Ask about the last real event, not a future product.
Memory is evidence. Imagination is politeness. ready.
Predict
Inspect
Verify
A useful interview reconstructs what happened, what the person tried, what it cost and why the current workaround survived. Your idea should remain out of the conversation until the evidence is collected.
Past and specific beats future and abstract.
A workaround reveals real pain.
The user reports the problem; you design the product.